Design in Society: Tokidoki

One of my most favorite design brands is Tokidoki. Tokidoki utilizes a variety of color, characters, and shapes to establish a look that is very much playful, unique, and physically pleasing to the general public. The characters that are designed are generally animal characters that possess unique and colorful traits, while the overall design is a mixture of various elements lumped together to form something that apppears to be a collage.