While I was shopping online, I came across a clothing line entitled “Hellz Bellz,” that specifically caters towards women. There are not many female street wear designers that exist in society today. Thus, when I learned that the designer for “Hellz Bellz” was a woman, I was amazed and proud of the work that she was able to put out there. The founder, Lanie Alabanza, has previously worked in large companies such as Alphanumeric, Triple 5 Soul, and Rocawear, ultimately establishing her own fashion label in the year 2005. While much of the clothing today display women in a "hyper-feminine" manner through pieces that are often too revealing, Alabanza presents a more high-strung and bold sense of street wear fashion selection for women. Her unusual and unique designs are unlike those found in mainstream media, which sets her greatly apart from many of the present day fashion companies.
Her clothing is also representative of the female-liberation movement, which strongly addresses the issue of sexual oppression. Thus, not only do I admire her aesthetically edgy designs, but I also commend her for embracing individuality and freedom of expression, while refraining from the typical "feminine" appearance. Alabanza commonly uses the theme of women in her designs to empower, encourage, and motivate women everywhere. Thus, she utilizes design as a form of communication, in which she stresses the significance of strength and power in women.
View Alabanza's work at: http://hellz-bellz.com/
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