North Face Backpacks Analysis

​Backpacks are an essential tool for full-time students, in that they allow individuals to easily transport personal and academic items to campus with ease. As students, backpacks provide us with the ability to carry the considerable amount of textbooks that we are required to bring to class, without the discomfort of carrying them by hand. They are also a favorable item for individuals who generally participate in outdoor activities, in that they are a source of containment for items that individuals desire to bring outside their homes. A popular brand of backpacks that is most often used is North Face. Utilizing the five factors of Ergonomic Research, which include safety, comfort, ease of use, performance, and aesthetics, I will analyze the overall design of North Face backpacks.

In terms of the appearance of North Face backpacks, they possess an overall simple and clean design that caters to a much more mature and older audience; most notably college students and adults who generally seek a more professional look. Unlike the colorful and playful designs that other backpacks such as Jansport design, North Face designs their products in a more effortless manner.Thus, backpacks are generally a single color. Moreover, the authentic logo of North Face is also quite simple and can be found through out various parts of the backpack.North Face back packs are also easily accessible, in that they can be found in several of it's retail stores around the world. Although the price may be a bit high in comparison to the other brands of backpacks in the market, it's price is fairly reasonable due to it's high quality. In terms of it's performance or productivity, it performs extremely well, in that it is able to handle a heavy amount of baggage. Thus, it is very useful for students who must carry several books to and from campus. The various pockets also allow for easy organization, which is useful for any individual. For example, there are pockets on the sides to hold drinks or water bottles, slots for pencils and pens, and separations within the backpack to hold a variety of items.In terms of comfort, North Face backpacks are very comfortable, in that they provide padding for the shoulders.These backpacks are also generally safe, in that they provide direct protection for personal items through the tight zippers and belts. Moreover, from personal experience of owning a North Face backpack, it does not easily wear out over time.