Monday, November 15, 2010

Word and Image: Typography (Motion Graphics)



As Housefield emphasized in class, communication is a significant aspect of design. Artists often utilize words to strengthen the meaning behind the images that they choose to present. For example, through the art of typography, artists are able to visually communicate a particular idea or thought through the combination of words and images. Although words alone have the ability to communicate, the meshing of both type and page carry a stronger form of expression. The idea of putting together words and sentences in an artistic and visually appealing manner has given artists the opportunity to communicate something in a more direct fashion. David Carson, one of the most influential graphic designers in America, is well known for his distinctive and innovative designs in the realm of typography. Through this modern form of graphic design, Carson violated artistic limits and established less traditional ways of utilizing both type and page to communicate a certain message. His work illustrated a greater emotional connection between words and design, which built a stronger relationship between the artist and his viewers.

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