How Color Transforms a Single Design

Color plays a crucial role in transforming the overall appearance and sense of emotion that viewers develop through the design. Depending on the various shades and tones that are chosen or utilized, a variety of emotions can be evoked. For example, bright colors such as yellow often connote happiness and excitement, while colors such as black create a sense of darkness and sadness. Moreover, colors such as red generally symbolize strength and power, which is a color that is often used in designs that attempt to communicate a sense of pride and solidarity. Thus, through the use of color, artists have the ability to communicate different ideas or concepts. A design that is uses dark colors as opposed to light communicates a negative emotion as opposed to a positive one.